In most cases, the name “audit” scares many people, but letting professionals look at your social media might be the next best thing for your business. By outsourcing a social media audit, you raise your brand awareness, increase your business audience reach, and increase conversion rate. The bottom line is social media audit gives you fresh ideas on what is and isn’t working for your social media strategy and helps you develop ways to improve your presence in social media.

What is Social Media Audit

This is a process of optimizing and evaluating your brand’s social media profiles and strategies. Any smart business owner knows that having a strong social media presence is the next best thing for their businesses and that sometimes having an audit can be a dreadful process.

However stressful it may be, it is a vital move to help you succeed in your social media marketing campaign. It will help you pick out the strengths and weaknesses and what changes to implement in your social media marketing strategy.

What are the elements of a social audit?

For a successful audit, you need to consider various universal points despite your company’s size. The most common elements of a good audit include:

Audience Data

How you inform the public about your product matters a lot, and it all depends on the demographic data of your audience. You need to go through your social media channel to ensure what your audience mostly needs and deliver just that.

 Bio Information

You need to update all your profile links and information.

 Engagement rates

To make the most impact on social media, you need to have great insights into your engagement rates and see how your follower counts soar.

Importance of performing social media auditing

1. Gets you feedback with insights into what to modify and why

Whether it’s social media, website content, or social ads, it is well known that content drives everything on the web. On the web, t is paramount to engage with your fans in order to turn them into customers.

You will need solid strategies to get the right customer at the right time, and an audit is the best way to do so because it provides valuable criticism from experts. The knowledge you will receive from such audits will often determine if you will get credible leads or lose them.

2. Establish why your social media is not converting

The only way to know that your social media strategy is working is by observing your Social media conversions. Conversions are the metric indicators that show you if your social media efforts bore fruits.

Using NetBase Quid for your social auditing needs will ensure that you pinpoint exact areas where you need to improve and learn how to convert your fans better. Social media auditing can help you get higher engagement, reach more people, and increase leads and appointments.

3. NetBase Quid will help you stack up against your competitors

As a rule of thumb, it is always important to know why clients prefer your competitors and what they are doing differently. Assessing how your competitors use social media platforms and revealing their strengths and weaknesses puts you at a distinct advantage. Use NetBase Quid to help you audit your social media to attract more customers.

Why choose NetBase Quid

As a leading social media audit company, NetBase Quid delivers relative insights revealing business trends using its futuristic market and consumer intelligence platform. We enable world-class agencies and brands to connect with their consumers through social analytics.