Why Is Technology So Important For The Hospitality Industry
The hotel industry is a competitive space. Hoteliers agree that relying on traditional marketing methods can lead to premature closure of a business venture and career.
Keeping up with technology is not an option but a make-or-break affair. New technological advancements can help hotel professionals to keep up with the cut-throat competition. Technology also enhances service delivery, customer experience and helps maximize profit.
The merits of hotel booking engine software benefit both the business owner and improve the guest experience. The digital approach to hotel service has many new technologies to help hoteliers remain relevant. Here are some mobile technologies to adapt:
- Remote check-in service
Remote check-in service allows guests to access their room without registering at the traditional front desk. Self-service technology skips queuing at the front desk with luggage in tow.
Guests perceive it as rude and inconsiderate waiting to be served while they can do it at the click of a button on their smart device. Remote check-in also reduces the number of staff members required to serve guests. Therefore, a hotel maximizes its resources to provide other personalized services.
- Mobile keys and keyless access
Hoteliers can digitally “key” in guests by encrypting it on their mobile phones. The mobile key allows guests to open doors within the hotel premises.
Contact-less hotel services are hygienically safe and convenient. The guest can gain entry in their rooms and other entry points by swiping their cards on a coded device at the door. Mobile keys reduce the need to pass by the front desk to pick up or leave the keys.
Additionally, mobile guests eliminate the need to make many key copies when one key is misplaced or damaged.
- Voice-activated guest rooms
Virtual assistant Alexa has recently become popular in the hotel industry. Voice-activated room service entails requesting laundry, controlling ac, regulating room temperature, turning lights on and off, and more.
Typically, voice-activated guest rooms can make reservations or give details about the hotel’s locality. Additionally, voice-activated room service can assist the hotel staff when overwhelmed.
- Branded guest experience apps
Branded guest experience hotel apps help hoteliers improve management, operations, marketing, and online content creation. Hotels can hire a digital marketing team to assist in fine-tuning the guest experience.
A hotel can create a platform on its website asking for feedback from guests. The app can send any negative information to the relevant desk for correction, improvement, or elimination.
The hotel app can also be customized to segment guests according to the length of stay, hotel classification, and other significant categories.
- Carry your preferred hotel in your hands
Hoteliers can give their guests a gist of the services to expect before the actual arrival at the premises. Hoteliers can place advertisements, offers, discounts, and alerts on the hotel’s branded app.
The app gives details of bookings, cancellation, rescheduling of bookings to help in better management. For instance, if a guest cancels a booking at the spa, the app can be configured to add the extra room for a new guest.
The cut-throat competition in the hotel industry requires hotels to embrace technology. Hoteliers can use technology to offer efficient, real-time feedback to enhance the customer experience to realize more profit for the investors.